Will Burch is a graduate of the University of Missouri with a degree in Agriculture Business Management. He's followed in his father's footsteps not only in the insurance business, but he is pretty near big enough to fill his shoes. Will employed his size on the football field and basketball court in his younger years where athletics taught him a lot about what it takes to become a team to accomplish the ultimate goal. Today, those lessons are foundational to the way he conducts business. “You have to set yourself apart from the competition by being thorough and caring about people,” he says. “Family is important to us and so is community. We try and treat people like we try and protect our family.” Will's passion, confidence and competitive spirit depend on fundamental preparations. Here he gains the winning edge by staying abreast of new companies and their rates. “He's our go-to guy and figures about 70 percent of our rating,” says Larry, “calculating product costs and making sure quotes are accurate. A lot goes through Will.”